“Fire & Desire” isn’t just Drake’s hit song – it’s the hustle and bustle of his new side.
Grammy Award winning rapper, 34, is involved in the scented candle game. He first started hitting his trademark Better World Fragrance House back in June, sharing a picture of several voters in navy blue decked out in gold handwritten font on Instagram Stories.
The star wrote “Available soon” at the time, referring to his brand new Instagram account – which currently only follows Drake and Drake’s fan page.
Since then, he has gifted candles to a number of his famous friends, including one Steve and Aisha CurryDJ Khaled, Kehlani, and members of his favorite basketball team, Toronto Raptors.
Set to become available to mere humans this holiday season, according to retailer Revolve, Better World Fragrance House will be launching in five different scents – its star appears to be Carby Musk, a $ 80 candle that “really smells like Drake,” according to product description.
Crappy musk: “The soft musk perfume is as introspective as it is in the interpretation of your beautiful self, but is as open as you want others to see your bold and wonderful self. It features notes of musk, amber, cashmere, tanned leather and velvet. In fact it smells like Drake – it’s the personal fragrance he wears, which inspired BWFH “.
Sweetest tones: “A gourmand oriental fragrance is addicting and nostalgic with subtlety of comfort and goodness. It features notes of bergamot, lemon peel, dark voodoo rose, warm cedar wood and soft musk. “
Williamsburg Sleepover: “A luminous, unisex-free, woody musk fragrance captures the essence of an urban garden under shaded lights. It features notes of rose, lily-of-the-valley, vetiver, amber, musk, patchouli and cedar.”
Good ideas: “A rich floral bouquet surrounded by bright, vibrant freshness for a captivating positive energy. It features refreshing aldehydes, Italian Bergamot Oil, Fir Balsam Oil – Canada, Ylang Ylang – Madagascar, Clove Bud and Pimento Berries – Jamaica, Sandalwood Oil – Australia, Patchouli Oil – Indonesia and Sensual Musk . “
Muskoka: “An oriental woody fragrance that imitates the blazing warmth of burnt wood, golden coals and the feeling of comfort next to a fire. It features notes of birch, fresh carnation buds, cedar wood, sandalwood and a accord of smoked leather.”
Made with soy wax in (anywhere else?) Canada, each candle comes with a marker so you can customize the jar. Drake teamed up with perfumer Michael Carby of Givaudan – that created fragrances for designers including Tom Ford, Calvin Klein, Marc Jacobs, and others – to develop the line.
The rapper “Toosie Slide” is far from the only celebrity to start a candle brand. Gwyneth Paltrow made headlines with her “This Smells Like My Vagina” again in January, as Kacey Musgraves partnered with Boy Smells for the “Slow Burn” candle and Alicia Keys is launching her Keys Soulcare line with an oatmeal and sage candle.
Want to be among the first to own a Drake Candle Scented with the Scent of Drake? Keep an eye out for Better World Fragrance House website and Instagram for updates.
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