Front, the Flanders classics and the Amstel Gold Rice unite
Thursday January 14, 2021 at 6:54 pm
The regulatory agency Infront Sports & Media is expanding its cycling influence. From this year onwards, Infront will enter into an exclusive partnership with organizer Flanders Classics and Amstel Gold Race.
Relates to an agreement of no less than eight years. The various parties decided to include international media rights to the Flanders Classic competitions (including Omloop Het Nieuwsblad, Gent-Wevelgem and Ronde van Vlaanderen) and those of Amstel Gold in the agreement.
Philip Blatter, nephew of ex-FIFA president Sepp Blatter, is very happy with the agreement signed on behalf of Infront. “Front has a growing ambition to invest more in cycling. We are very happy to agree with Flanders Classics and the Amstel Gold Race. We believe in fruitful cooperation.”
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Water Vandenhout, the huge man behind Flanders’ classics, is also a contented man. “Our Spring Classics already have an international image, but with Infront we want to be more popular in Europe and around the world. We want to achieve that through this new media deal.”
Leo Van Fleet after the 2019 Amstel Gold – Photo: Cor Vos
“The Amstel Gold Race is seen as one of the biggest races in the world. We share the same vision with our partners on how to continue growing on a global scale,” says Leo Van Fleet, racing director at Amstel Gold Race, in a press release. Ideas with Infront. “
The media rights to the Switzerland Tour were already owned by Infront Sports & Media. The company is also cooperating with Tour of Guangxi.
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