Zuckerberg said, “We have to hurt Apple.”

It’s no secret that tensions between Apple and Facebook are growing every week. A new report from the official news outlet The Wall Street Journal suddenly sheds more light on just how dangerous the confrontation between these giants is. The report says Mark Zuckerberg, CEO of Facebook, once told his employees that “we need to hurt Apple in response to the very quick comments” Tim Cook made recently. Also, after the major scandal with Cambridge Analytica, which occurred in 2018, Tim Cook was asked what he would have done if he had used Facebook during his youth.

In response to this question, he said that he would never find himself in such a situation. Moreover, he has been highly critical of Facebook for violating users’ privacy. He recently fired another indirect shot on Facebook, criticizing the foundation for “rampant misinformation and setting the stage for promoting and disseminating conspiracy theories.” According to Tim Cook, the company’s algorithms contribute to all of this. ”

While both company executives met in person in 2017 in an effort to mend their shattered, far from amicable relationship, the meeting “turned into a highly tense confrontation,” according to the Wall Street Journal. Since then, the gap in terms of misunderstanding between companies has widened even more, and the upcoming change in the company’s privacy policy should lead to an increase in the hatred between Facebook and Apple. At its core, this battle is fought between companies in the public and private sectors. But in any case, these two opposing sides have one thing in common – these tech giants are under the control of US antitrust authorities.

And apparently, from now on, they decided to follow a more “confrontational” path. That is, they will become direct competitors without pretending to be colleagues. Incidentally, these companies also unite the fact that their CEOs believe that mixed reality, just like augmented reality, is the future of computers today. Both Apple and Facebook already have prototypes in these regions, while the latter has already released several generations of completely different virtual reality helmets.