For many WhatsApp customers, the messenger is no longer free – and this trend is growing. Who are the affected users? Why should they pay? Sequentially.
WhatsApp is still the most popular messenger in the world. Although many competitors like Telegram, Signal, Threema and Co. They have sprung up like mushrooms in recent years and managed to build a large user base, but WhatsApp remains the undisputed number 1 with over two billion users around the world. .
WhatsApp is also interesting for businesses
Precisely because you can reach a very large number of people using WhatsApp, many companies have recently discovered this channel as a tool for communicating with their customers. Almost every big company now offers support via Whatsapp or basically.
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It is precisely these companies that are now being asked to pay. You have to pay for certain features – hence the reassuring message for all private Whatsapp users: the messenger remains free for you.
WhatsApp Premium charges a fee
As for business customers, there is now the special version “Whatsapp Premium”. This allows the company, for example, up to ten devices to access the same WhatsApp account at the same time. This feature is extremely useful for businesses with larger social media teams or support departments because it allows multiple employees to log into the account using their devices at the same time.
Business customers can also create their own WhatsApp URL. This unique link makes it easier for customers to find the WhatsApp channel of the respective company.
The plan behind ‘Whatsapp Premium’ is clear. Meta, the parent company of Whatsapp, has been trying to make more money with the messenger in order to offset the huge losses caused by Facebook for some time.
