In 2020, we already got to know the McPlant: McDonald’s veggie burger in collaboration with Beyond Meat (hello, Leonardo). Last year, burgers were temporarily on the menu in the Netherlands, but now they are here to stay.
McDonald’s wants to offer more vegetarian options, so it’s reintroducing McPlant.
McPlant is back at McDonald’s and is no longer disappearing from the menu
Since McDonald’s first launched the McPlant™ in 2020, this burger has conquered more and more markets by launching in Sweden, Denmark, Portugal, Austria, the United States, the United Kingdom and Ireland. In the Netherlands, the temporary introduction of the McPlant™ last year was so successful that the burger is now permanently back on the menu.
Maccie’s has been selling “fake chicken” for some time now, but still no vegan variant of their beef burger. Yet, because McPlant is back. We secretly hope they use this vegan burger in many of their dishes. Because how about a vegan Big Mac? Or a Vegan Quarter Pounder? They were in.
To develop the McPlant, McDonald’s entered into a global partnership with Beyond Meat, which has developed this burger as McDonald’s supplier of choice. Made with pea protein, rice protein, potatoes, and beets, the burger delivers the classic McDonald’s taste that diners know and love. The burger also consists of a bun with tomato, lettuce, onion, pickles, mustard, sandwich sauce and ketchup. Processed cheddar cheese is also added. McPlant doesn’t have a vegetarian or vegan label in the Netherlands, but it’s a tasty option for flexitarians, guests who want to eat less meat (beef) for a day.
McPlant will be available in Dutch restaurants starting Tuesday, October 4th. Just one day to wait, but then we can enjoy this vegan burger again. See you tomorrow, Macy!
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