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    Home»Tech»Microsoft wanted to sell Bing to Apple
    Tech

    Microsoft wanted to sell Bing to Apple

    Theodore MeeksBy Theodore MeeksSeptember 29, 2023No Comments2 Mins Read
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    Microsoft wanted to sell Bing to Apple
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    United States-Artificial Intelligence-Technology-Microsoft-Google

    © APA/AFP/Jason Redmond/Jason Redmond

    In 2020, negotiations took place about selling Microsoft’s search engine, perhaps to take out Google.

    Three years ago he was there Conversations Among high-level managers From Microsoft and Apple About one possible Sell ​​Bing search engine. A report from Bloomberg indicates that Apple’s vice president of services, Eddy Cue, among others, was involved. But they didn’t get far before the plan was canceled again. Apple is supposed to have it Concerns about “quality and capabilities” By Bing.

    The Google and Apple deal collapsed

    For Microsoft, the negotiations were supposed to be about… Google To boot. In Apple’s Safari browser, Google has been the browser for many years Predefined search engine. To keep it that way, Google pays Apple a lot of money. “It’s no secret that Apple makes more money from Bing’s presence than Bing itself,” Microsoft director Mikhail Parakhin said at a recent hearing before the US Federal Trade Commission (FTC).

    ➤ Read more: Apple, Google, Microsoft: Where do software developers make the most money?

    The default setting can be changed

    Google apparently pays Apple annually More than $20 billionMake Google the preferred search engine in Safari. Naturally, the competition is not happy about this. DuckDuckGo CEO Gabriel Weinberg complained a few days ago that “a lot of steps” were necessary to make this happen. Predefined search engine On Apple devices It changes. As The Verge reports, this option is relatively easy to find in Settings, but only a few users know about it.

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    Theodore Meeks

    Lifelong foodaholic. Professional twitter expert. Organizer. Award-winning internet geek. Coffee advocate.

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