New Apple devices: More power for your business

Here are five major innovations to find for anyone who chooses an iPhone or iPad for work.

1. More space

As last year, there will be four new smartphone models to choose from: iPhone 13 mini, iPhone 13, iPhone 13 Pro and iPhone 13 Pro Max. All of their screens remain the same size as their predecessors, ranging from 5.4 inches (iPhone 13 mini) to 6.7 inches (iPhone 13 Pro Max). The difference is that the space for cameras and sensors at the top of the screen is a fifth narrower, so there will be more icons around the phone’s case.

Not only the screen but also the iPhone’s internal memory has become more spacious. All iPhone 13 models will be offered with at least 128GB, and for the first time in history, iPhone 13 Pro and iPhone 13 Pro Max will be available with up to 1TB of internal storage — and you’ll easily keep all your work-related files and documents. Even if your job is to photograph and photograph everything.

2. More time at work

Apple’s latest iPhone models will be more durable than their predecessors. The iPhone 13 mini and iPhone 13 Pro will run for an hour and a half on a single charge, and the iPhone 13 and iPhone 13 Pro Max for up to two and a half hours.

For those who spend a lot of time outside of the office, it is important to know that the iPhone case also has endurance. All iPhone 13 series models meet the IP68 standard for dust and water resistance, and their screens are protected by Apple Ceramic Shield technology.

3. More freedom for creativity

For developers, Apple has introduced Cinematic mode, which allows you to fade selected subjects into the frame, both in the foreground and in the background.

When shooting in this mode, a depth map is created that allows you to change the effect setting later when processing shots.

Another innovation is the Apple ProRes format for professional installers, which will allow you to shoot in 4K at 30 frames per second.

4. More productivity

The iPad mini has undergone its biggest change – the most significant update to the compact tablet since its introduction in 2012. While the iPad mini remains very similar in size to its predecessor, it has increased in diameter from 7.9 to 8.3 inches as the bezel around the screen narrows. The tablet is powered by a USB-C port, a 12MP camera on the front and back, 5G connectivity and support for the second generation Apple Pencil.

The iPad, which is now offered at 20% off, also received an update. With a faster A13 chip and more memory – the cheapest model will now have 64GB of memory. And the operating system iPad OS 15, which will be released at the end of September, will also improve the productivity of all new generation tablets.

5. More speed

When choosing a phone or tablet for work, it is essential that they work reliably and quickly. In the latest iPhone and iPad mini models, Apple’s cutting-edge A15 Bionic chip takes care of that. The number of transistors has increased from 11.8 to 15 billion, as well as a complete overhaul of the image processing subsystem.

According to Apple, this 5nm chip will take up 40 percent of the processor and 80 percent of the image processing. Faster. This will allow you to process data and images faster, use applications based on machine learning, and most importantly, work smoothly and efficiently.

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