Currently, Netflix with ads is only available in twelve countries around the world. The Netherlands and Belgium are not (yet) in line a year after applying. The numbers show just how popular the cheaper subscription is: at the end of last quarter, 15 million subscribers signed up for Netflix through ads. This is 70% more than the previous quarter. However, this represents only six percent of the total subscriber base. Netflix says it’s working hard to make subscribing to ads more attractive. Starting in the first quarter of 2024, the streaming service will add a fun feature for Internet users.
Netflix with ads has become more attractive
Viewers who watch three consecutive episodes of the series will not be able to see ads in the fourth episode. While Netflix did not go into further details, it seems that netizens will see commercials again in the fifth, sixth, and seventh episodes, respectively. Episode 8 should be commercial-free again. Therefore, you can sometimes get a short break from advertising, which from next year can also be displayed in the form of QR codes.
Netflix subscribers can also watch movies and series in higher quality with “by the end of this week” ads. Video quality increases from 720p (HD) to 1080p (Full HD). In addition, subscribers can now also download movies and series offline and set up two simultaneous streams. The latter is only possible within a household, due to the measures Netflix takes against sharing your account.
The ad breaks that Netflix offers to subscribers with an ad subscription currently last between 15 and 30 seconds. In the future, these will be 10-, 20- and 60-second blocks, Gizmodo reports. So some ads are a little longer than others. Viewers will see a maximum of four to five minutes of ads per hour.
A Netflix subscription with ads was released in November 2022 and costs $7 per month. Netflix Basic with Ads is now available in 12 countries, including the US, UK, Italy, Spain, France and Germany. It is not known when the cheaper Netflix with ads will also become available in the Netherlands.
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