State-of-the-art espresso machine
Logically speaking, the Dutch lottery has also paid close attention to the Winter Games on social media. In addition to the (many) congratulations to all the medals and other performances achieved in Beijing, there is an online interest in the people behind the athletes. In association with DPG Media, five short videos were made with the athletes’ families. Relatives of Hein Otterspeer and Merijn Scheperkamp talk about their first participation in the Games. With families Jutta Leerdam and Irene Schouten and the KNSB Talent short track riders team, the races in Beijing were watched live on a small mobile platform.
Since Nederlandse Loterij is a chance games organization, a match prediction link is also created. Social media channels of Lotto, Staatsloterij and TOTO have been interested in the possibility of betting on who will win a (gold) medal.
To give the athletes themselves something too, the Dutch lottery sent a state of the art An espresso machine to Beijing, so that the athletes can have the best coffee. “It’s a little bit of support from us for the athletes. Plus, making good coffee together provides some distraction in the Olympic Village. Because you have the best conversations on the coffee machine,” says Keizer.
