The Taylor Swift Impact as an Opportunity and Risk for the NFL | Sportnext

NFL as a movie script

And the NFL benefits from it, too. Never before has the league received so much attention from women who previously had no interest in the league. Swifties are now teaching each other the rules of football on TikTok and of course the NFL is quick to join in on these online conversations. This relationship makes headlines around the world, while in countries like the Netherlands and Belgium there is usually only interest in the NFL when the Super Bowl approaches. Anyone looking at such an effect can forget that there is also potential damage to the underlying image.

Is it all too good to be true? In the United States, they are not shy about using the relationship as a PR tool. Stars who find each other once a new movie or album is released; It’s widespread. When former NFL player Arian Foster stated during an interview in February 2023 that during his career he was given scripts that he had to adhere to during games, an uproar arose over whether or not the NFL was fake. Was the whole thing just a different version of a WWF fight where who would win was predetermined? Because this claim is so ridiculous, the NFL itself used it as a gimmick in its promotional video at the start of the new season as players and coaches exchanged ideas as actors about the course of the new season.